
RED TRICYCLE
LOGO DESIGN PRESENTATION
THIS WORK IS THE EXCLUSIVE PROPERTY OF SERENI.DESIGN AND IS PROTECTED BY COPYRIGHT LAW. IT IS STRICTLY PROHIBITED TO SHARE, DISTRIBUTE, OR USE THIS WORK IN ANY FORM PRIOR TO THE COMPLETION OF THE CONTRACT AND FINAL SETTLEMENT OF THE DESIGN PROJECT. ANY UNAUTHORIZED USE OR DISTRIBUTION WILL BE CONSIDERED A BREACH OF CONTRACT AND MAY RESULT IN LEGAL ACTION AND LIABILITY FOR DAMAGES.
OUR GOAL IS TO CREATE A LOGO THAT STRIKES THE PERFECT BALANCE BETWEEN TRADITIONAL AND MODERN AESTHETICS, INFUSED WITH A FUN, UNIQUE FLAVOR THAT MAKES YOUR BRAND STAND OUT FROM THE COMPETITION.
THE COMPETITION




With logo and identity design, we never want to explain. We aim to create something that is both memorable and instantly identifiable. A strong logo should speak for itself, leaving a lasting impression without needing an explanation.
At this stage, we are focusing exclusively on the core logo and identity, without diving into the broader brand elements just yet. Components such as color palettes, fonts, typography choices, extended visual assets, and comprehensive brand guidelines are explored here to give a sense of the overall brand direction. However, these elements will not be finalized until later phases of development.
Please note that any colors and fonts presented in this phase are purely illustrative and reflect our initial alignment with your brand’s theme. These selections are not definitive and will be refined as the brand development process progresses.
Let’s recap the essential keywords gathered from our discovery session and subsequent discussions. This logo was crafted through a unique approach, bypassing the traditional logo questionnaire to explore a more unconventional, creative process.


ENERGETIC
VERSATILE
FUN
UNIQUE
WELCOME TO YOUR STYLESCAPE
You might know them as mood boards, style tiles, or tear sheets. A Stylescape is a curated collection of images, textures, typography, and colors that communicate a certain look and feel. It defines the visual direction and gives clients a crystal-clear picture of the deliverables ahead.

STYLESCAPE OVERVIEW
Your stylescape encapsulates the essence of our conversations and brainstorming sessions, including insights from our lunchtime exploration meetings. It brings together the core elements we’ve agreed upon, such as logo styles that resonate with you, sources of inspiration, preliminary color considerations, background ideas, and the key concepts that shape the identity of your brand.
Crucially, this stylescape also reflects the future vision for your target audience, ensuring that the brand not only connects with your immediate market but remains adaptable for future growth. Each of these components will serve as the foundation for the development of your logo and extended brand identity, helping us shape the overall aesthetic, tone, and personality of the brand.
By aligning these elements early on, we’re ensuring that the logo identity and brand system will remain cohesive and strategically aligned with your business’s long-term goals and audience expectations.
WELCOME TO YOUR NEW
RED TRICYCLE LOGO

Our logo discovery sessions were instrumental in uncovering key themes and values that define your brand. Through these sessions, we identified a set of powerful keywords that have guided us in shaping a logo that not only captures the essence of your brand but also stands out in the market. This logo was crafted with precision and intention, balancing both creativity and strategy to deliver a design that is not just visually appealing, but also deeply aligned with your brand’s core identity and message.
The main keywords that we identified to
create your logo identity are a combination of;
BOLD
FUN
EXCITING
ROCK
LIGHTENING
UNIQUE
MOVEMENT
VERSATILE
The logo designs were crafted with a mix of powerful elements, including a striking lightning bolt, a sense of movement, and a bold, unique flair. Each component was chosen to create an energetic and commanding visual identity that truly reflects the spirit of your brand.

MOVEMENT

LIGHTENING

BOLDNESS
Your new logo stands out with a distinctive style that’s both bold and modern, while remaining versatile enough to shine across various platforms. It captures the essence of your brand, ensuring it’s not only memorable but also instantly recognizable.
In environments that feel dated or low-key, this logo is sure to turn heads and inject a fresh, dynamic energy, setting your brand apart from the competition.
The following slides will showcase the new logo in action—highlighting different lockups, variations, and creative applications across a range of media. Get ready to see how your logo comes to life in dynamic, impactful ways.
FULL COLOR MAIN LOGO

HORIZONTAL LOGO LOCK-UP


MAIN LOGO - TAGLINE VARIATIONS


HORIZONTAL LOGO - TAGLINE VARIATIONS


FULL COLOR MAIN ICONIC LOGO

ICONIC LOGO - HORIZONTAL LOCKUPS


FULL LOGO LOCK-UP VERTICAL

FULL LOGO LOCK-UP HORIZONTAL

SECONDARY LOGO LOCK-UP

SECONDARY LOGO LOCK-UP / TAGLINE

SECONDARY LOGO LOCK-UP / TAGLINE

FULL COLOR MAIN TYPOGRAPHIC LOGO

FULL COLOR SECONDARY TAGLINE LOGO LOCK-UP

The color palette for this logo was carefully selected to reflect both the personality of your brand and its intended impact in the real world. Drawing inspiration from the vibrant, energetic nature of your business, the palette is designed to evoke a sense of excitement and modernity while maintaining a balanced, approachable feel.
Each color was chosen not only for its aesthetic appeal but for its ability to work seamlessly across various platforms and media—whether it’s in print, digital, or physical environments. From business cards to packaging, signage, and social media, this palette will ensure consistency and recognition across all brand touchpoints. In every application, the colors will stand out, reinforcing your brand’s unique identity and making a lasting impression on your audience.

VIETNAM INCENSE FIELDS
PRIMARY COLOR PALETTE


COLORFUL VIETNAMESE TRADITIONAL EATS
YOUR LOGO IN THE REAL WORLD
RED TRICYCLE











This presentation has covered the core aspects of your brand’s visual identity, including the logo design, logo lockups, a basic color palette, and real-world mockups that demonstrate how the logo will function across various applications.
As we move forward, the next stage of brand development will dive deeper into key elements such as font families, custom font design, business card layouts, restaurant menu design, website design, and additional branded assets that will bring your identity to life in every detail.
I encourage you to take some time to carefully review the logo concept and its applications. Once you’ve had the chance to reflect, please share your clearly defined thoughts and feedback so we can refine the design and ensure it fully aligns with your vision for the brand.
We have an abundance of fantastic ideas to share with you, and we’re excited to explore them together as we continue developing your brand.

