MYOKO KESSHO
LOGO DESIGN PRESENTATION
THIS WORK IS THE EXCLUSIVE PROPERTY OF SERENI.DESIGN AND IS PROTECTED BY COPYRIGHT LAW. IT IS STRICTLY PROHIBITED TO SHARE, DISTRIBUTE, OR USE THIS WORK IN ANY FORM PRIOR TO THE COMPLETION OF THE CONTRACT AND FINAL SETTLEMENT OF THE DESIGN PROJECT. ANY UNAUTHORIZED USE OR DISTRIBUTION WILL BE CONSIDERED A BREACH OF CONTRACT AND MAY RESULT IN LEGAL ACTION AND LIABILITY FOR DAMAGES.
OUR GOAL IS TO CREATE A LOGO THAT STRIKES THE PERFECT BALANCE BETWEEN TRADITIONAL AND MODERN AESTHETICS, INFUSED WITH A UNIQUE FLAVOR THAT EXPRESSES CULTURAL, COMMUNITY, THE LOCAL TOURIST AREA, AND MAKES YOUR BRAND STAND OUT FROM THE COMPETITION.
THE COMPETITION
With logo and identity design, we never want to explain. We aim to create something that is both memorable and instantly identifiable. A strong logo should speak for itself, leaving a lasting impression without needing an explanation.
At this stage, we are focusing exclusively on the core logo and identity, without diving into the broader brand elements just yet. Components such as color palettes, fonts, typography choices, extended visual assets, and comprehensive brand guidelines are explored here to give a sense of the overall brand direction. However, these elements will not be finalized until later phases of development.
Please note that any colors and fonts presented in this phase are purely illustrative and reflect our initial alignment with your brand’s theme. These selections are not definitive and will be refined as the brand development process progresses.
Let’s recap the essential keywords gathered from our discovery session and subsequent discussions. This logo was crafted through a unique approach, bypassing the traditional logo questionnaire to explore a more unconventional, creative process.
BEAUTIFUL
BALANCED
BOLD
CULTURAL
UNIQUE
LUXURY
AUTHENTIC
CLASSIC
NAUTRAL
MOUNTAIN
WINTER
JAPAN
TOURISM
SIMPLE
WOOD
NATURE
WELLNESS
VERSATILE
IMPORTANT KEYWORDS
FROM DISCOVERY SESSION
CEDAR
FUN
TOGETHERNESS
RELAXATION
INNOVATIVE
MINIMAL
SKI
ABSTRACT
SNOWBOARD
SNOW
INTERNATIONAL
FRESH
ROUNDED
STRONG
SPIRIT
ICONIC
QUALITY
CONFIDENT
FAMILY
MEMORABLE
COMMUNITY
MODERN
UNIQUE
LUXURY
NATURAL
MINIMAL
WARMTH
MEMORABLE
COMMUNITY
MODERN
CULTURAL
KEYWORD PATTERNS
IN DISCOVERY SESSION
AUTHENTIC
ABSTRACT
FRIENDSHIP
JAPAN
SIMPLISTIC
QUALITY
CALMING
FAMILY
TOGETHERNESS
CURRENT
TIMELESS
AUTHENTIC
TOGETHERNESS
JAPAN
UNIQUE
WELCOME TO YOUR STYLESCAPE
You might know them as mood boards, style tiles, or tear sheets. A Stylescape is a curated collection of images, textures, typography, and colors that communicate a certain look and feel. It defines the visual direction and gives clients a crystal-clear picture of the deliverables ahead.
STYLESCAPE OVERVIEW
Your stylescape encapsulates the essence of our conversations and brainstorming sessions, including insights from our brief but deep conversations. It brings together the core elements we’ve agreed upon, such as logo styles that resonate with you, sources of inspiration, preliminary color considerations, background ideas, and the key concepts that shape the identity of your brand.
Crucially, this stylescape also reflects the future vision for your target audience, ensuring that the brand not only connects with your immediate market but remains adaptable for future growth. Each of these components will serve as the foundation for the development of your logo and extended brand identity, helping us shape the overall aesthetic, tone, and personality of the brand.
By aligning these elements early on, we’re ensuring that the logo identity and brand system will remain cohesive and strategically aligned with your business’s long-term goals and audience expectations.
WELCOME TO YOUR NEW
MYOKO KESSHO LOGO
Our logo discovery sessions were instrumental in uncovering key themes and values that define your brand. Through these sessions, we identified a set of powerful keywords that have guided us in shaping a logo that not only captures the essence of your brand but also stands out in the market. This logo was crafted with precision and intention, balancing both creativity and strategy to deliver a design that is not just visually appealing, but also deeply aligned with your brand’s core identity and message.
The main keywords that we identified to
create your logo identity are a combination of;
BOLD
COMMUNITY
LUXURIOUS
MOUNTAINOUS
ABSTRACT
TOGETHERNESS
VERSATILE
MODERN
The logo designs blend powerful symbolic elements to create a bold and modern identity. Drawing inspiration from the Japanese sun on the national flag, the composition incorporates mountain forms to represent strength and stability, with a contemporary twist on the iconic Myoko landscape. Flowing lines and stylized clouds add depth and movement, coming together in a circular shape that ensures your logo remains clean, adaptable, and visually striking across all media. Every element has been thoughtfully chosen to capture the energy and presence of your brand.
JAPANESE SUN
MYOKO
MOUNTAIN
NATURE'S
FORM
Your new logo stands out with a distinctive style that’s both bold and modern, while remaining versatile enough to shine across various platforms. It captures the essence of your brand, ensuring it’s not only memorable but also instantly recognizable.
In environments that feel dated or low-key, this logo is sure to turn heads and inject a fresh, dynamic energy, setting your brand apart from the competition.
The following slides will showcase the new logo in action—highlighting different lockups, variations, and creative applications across a range of media. Get ready to see how your logo comes to life in dynamic, impactful ways.
In Japanese culture, the circle (円, en or 〇, maru) is a powerful and versatile symbol with deep meanings across various contexts:
1. Unity and Wholeness
The circle represents completeness, perfection, and harmony.
It symbolizes the interconnectedness of all things and the idea of cyclical life, like seasons and reincarnation.
2. Enlightenment
In Zen Buddhism, the ensō (a hand-drawn circle) signifies enlightenment, the void, and the beauty of imperfection.
It’s often an expression of the artist’s state of mind at the moment of creation.
3. Approval or Positivity
The circle is used in everyday contexts to mark something as correct or good (similar to a checkmark in Western cultures).
It conveys agreement or acceptance.
4. Connection and Relationships
The word for circle, en (縁), is also a homophone for “fate” or “connection,” symbolizing meaningful relationships and bonds.
5. Protection and Sacredness
In Shinto shrines, circular objects like shimenawa ropes symbolize sacred boundaries and protection.
6. Simplicity and Minimalism
The circle embodies the Japanese aesthetic of wabi-sabi—finding beauty in simplicity and imperfection.
In essence, the circle in Japanese culture is deeply symbolic of life’s perfection and imperfection, connection, and spiritual enlightenment. Would you like to explore a specific context?
FULL COLOR MAIN LOGO
PRIMARY LOGO ICON
STACKED LOGO LOCK-UP
CENTERED-STACKED LOGO LOCK-UP
HORIZONTAL LOGO LOCK-UP
TEXTUAL WRAP-AROUND LOGO LOCK-UP
TEXTUAL UPPER & LOWER WRAP LOCK-UP
TEXTUAL FULL WRAP LOCK-UP
SECONDARY LOGO ICON STACKED LOCK-UP
SECONDARY MONOGRAM LOGO WRAP
SECONDARY MONOGRAM ICON
PRIMARY & SECONDARY LOGO ICON MARK
PRIMARY LOGO ICON & MONOGRAM MARK
SECONDARY LOGO ICON & MONOGRAM MARK
SECONDARY MONOGRAM LOGO
SECONDARY MONOGRAM LOGO LOCK-UP
The color palette for this logo was carefully selected to reflect both the personality of your brand and its intended impact in the real world. Drawing inspiration from the vibrant, energetic nature of your business, the palette is designed to evoke a sense of excitement and modernity while maintaining a balanced, approachable feel.
Each color was chosen not only for its aesthetic appeal but for its ability to work seamlessly across various platforms and media—whether it’s in print, digital, or physical environments. From business cards to packaging, signage, and social media, this palette will ensure consistency and recognition across all brand touchpoints. In every application, the colors will stand out, reinforcing your brand’s unique identity and making a lasting impression on your audience.
MYOKO KESSHO - GENKI HOUSE
PRIMARY COLOR PALETTE
BEAUTIFUL NATURAL MODERN-JAPANESE FUSION
YOUR LOGO IN THE REAL WORLD
MYOKO KESSHO
This presentation has covered the core aspects of your brand’s visual identity, including the logo design, logo lockups, a basic color palette, and real-world mockups that demonstrate how the logo will function across various applications.
As we move forward, the next stage of brand development will dive deeper into key elements such as font families, custom font design, business card layouts, restaurant menu design, website design, and additional branded assets that will bring your identity to life in every detail.
I encourage you to take some time to carefully review the logo concept and its applications. Once you’ve had the chance to reflect, please share your clearly defined thoughts and feedback so we can refine the design and ensure it fully aligns with your vision for the brand.
We have an abundance of fantastic ideas to share with you, and we’re excited to explore them together as we continue developing your brand.
