LXR & CO
With a brand and style already in place, LXR & CO were still looking for a little something to elevate their brand further. Not completely sold on the existing brand they were ready to explore the possibilities of extending their brand to a more fun, young, but still luxurious lifestyle.
LXR & CO makes the cost of high fashion living affordable for everyone by buying the best quality used vintage fashion and reselling it at a much cheaper price. The plan of action was to find a market audience looking for just that.
The project is still in development, here are some of the designs to date including social advertising campaigns, landing pages, and home page store.
Art direction - Sereni.Design
Design - Sereni.Design
SOCIAL ADVERTISING & ONLINE CAMPAIGN
HOW DO YOU SELL REALLY EXPENSIVE SUITCASES?
SELL THEM TO REALLY WEALTHY PEOPLE!
SOCIAL ADVERTISING AND THE ROYAL WEDDING
LXR & CO invited me to design some custom flat lays to inspire sales for selected items worn by certain members of the royal family. Each flat lay represents 1 of 3 royal princesses.
The items could not be photographed as a single flat lay so each item had to be carefully cut and arranged within each photoshop composition.