THE START OF SOMETHING BEAUTIFUL.
Your business 1. What is the name of your business?
2. Describe in one sentence your business/service. (Difficult but vital!)
3. If you are not a new business start-up — what are the reasons you want a new logo?
4. What are your business short, medium, and long term goals?
5. Who are your main competitors and how do you differ from them?
6. What do you like or dislike about your competitor’s branding?
7. Who are your potential clients?
8. Five words that represent your brand or business?
9. Three messages your brand or business needs to communicate?
10. How does your brand’s image fall between these opposing characteristics? ** Please select multiple options.
Your logo 11. Do you have a specific idea in mind for your logo?
12. Do you want to use existing brand colours or a particular range of colours?
13. Are there any colors that you do not want to use?
14. Do you have a particular font you would like to use — or ones you definitely do not want to use?
15. What words should describe your logo?
16. What message or emotion do you want your logo to portray?
17. Does your logo have a tagline? If yes, is your tagline to appear with your logo on all of your branding?
18. What logos do you like and why?
19. If this is a redesign, what elements from your old logo (identity) do you like or dislike?
20. Do you want your logo to include text only, text and graphic, or graphic only?
21. What animal would represent your brand?
22. What other brands would be its friends?
23. Would you like to include any specific element within the logo, a symbol, a shape, or within a shape or crest ?
Practical bits 24. When do you want your logo to be web/print-ready?
25. Would you like any additional design services alongside your new logo? (eg. business cards, letterhead and other stationery, social media icons/banners, advertising material, etc.)
26. Choose your logo package. 27. Is there anything else you’d like us to know?
To begin the project a percentage of the total amount should be paid as a deposit upfront and the outstanding balance on completion of the project. This can be agreeed between Sereni.design and the client before the project comences. I accept terms & conditions
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